Many of us agree that emotion is one of the most powerful tools for persuasion. It not just helps in humanizing you, but also inspires empathy, creating a common ground. It also helps in breaking down the walls between you and the people you are trying to reach out.
“Emotions”, a person’s state of feeling in the sense of an effect, is experienced in every walk of life. Right from the daily tasks, daily struggles to achieving your dreams and celebrating that happiness. With these emotions, you can discover everything and uncover the raw ingredients. You can offer a way out towards the other side by simply embracing them and digging them deep. With the simple writing, the content goes viral, rising to the top and them some collapses. Till date, the attention was just restricted toward the content in order to get some attention. But now, the wisdom of belonging, self-expression, ego, frustration and obligation will also be taken care of. Emotions need to tap into the content, making it an important aspect of every content marketing strategy.
The content has about 2 seconds to grab the reader’s attention. And you initial few sentences need to be very highlighting and engaging. If the reader feels happy or satisfied with the first couple of sentences, then you just need to keep him engaged with the content thereafter. This will continue to feed your emotions and will also move you along.
Once you are successful in grabbing the customer attention, your next step should be engaging the customer in the content you write. And emotion or emotional content will play the trick for you. Once the customer is in an emotional stage, you need to continue appealing to their emotions which will achieve the required engagement.
Jim Rohn, one of the world’s greatest thought leaders said:
Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.
After your content has grabbed the attention, engaged the emotions; now it’s time to present the useful as well as practical aspects of your content. Once you highlight the topic is the first half, in the second half you can have a solution for that problem as well. If you do your job well, with clear, effortless language and appealing media, your reader will see innate value and move into the purchase or next phase. So, before you start with your content, first ensure who is your target audience and then accordingly work upon it. This proves to be the most critical piece of responsibility of a content marketer.
Make sure your content gives your readers the opportunity to relax, relate, and release. Read more here.